When you think about tearing up Australia’s toughest terrains, the big names that usually come to mind are the Toyota LandCruiser 300 Series or the Prado. But here’s the twist – the Ford Everest has been creeping up on the scene, smashing sales records and catching the eye of even the most loyal Toyota fans. With the all-new Prado 250 Series set to drop soon, could the Everest be the sleeper 4WD that takes the crown? Let’s dive in and see what this beast can bring to the off-road battlefield.
The Everest’s Climb in Sales
Ford’s Everest is no stranger to the market, this year alone, Ford has delivered over 18,000 Everests. That's almost 3,000 sold just last month. This SUV’s sales performance has jumped by a whopping 79% compared to 2023. That’s no small feat, especially for a vehicle in a segment traditionally dominated by Toyota.
Why the Ford Everest Deserves a Second Look
So what’s the big deal with the Everest? Here’s a quick breakdown:
Performance Options: The Everest offers two diesel engine choices, including a 2.0L bi-turbo and a more potent 3.0L turbo-diesel V6. That V6 option on the Sport and Platinum trims is particularly appealing for those who need some serious grunt.
Built Tough: Sharing the same rugged T6.2 platform as the Ford Ranger, the Everest is more than capable off-road. It’s got a solid ladder-frame chassis, dual-range 4WD, and impressive off-road modes. If you’re looking for an SUV that can handle rough tracks with ease, the Everest delivers.
Tech and Comfort: The Everest is far from a bare-bones bush-basher. It packs in features like wireless Apple CarPlay and Android Auto, a massive 12.4-inch infotainment screen, and a comprehensive suite of driver-assist features.
Ford Everest vs. Prado & LandCruiser 300: Who Wins?
So, how does the Everest stack up against Toyota's heavy hitters?
Toyota LandCruiser 300 Series: It’s hard to beat the LandCruiser’s reputation for reliability and its luxury feel. But with the base model starting north of $100,000, it’s a pricey beast. The Everest’s more accessible price point and solid towing capacity (up to 3,500 kg) make it an appealing alternative for those who want capability without the luxury price tag.
Toyota Prado: The Prado 250 Series is right around the corner, and it’s set to pack Toyota’s newest tech and some upgraded off-road chops. However, the Everest’s current model already packs a punch in terms of both on- and off-road performance, plus you can buy it now without waiting.
Is the Ford Everest underrated?
Absolutely. It may not have the legacy of Toyota’s off-road giants, but it’s gaining a following for good reason. From its rugged off-road capability to its family-friendly tech features, the Everest is proving it can do it all—and do it well.
If you’re on the fence about a full-size SUV, it might be time to give the Ford Everest a closer look. With the Prado set to shake things up again soon, it’s bound to be an interesting year for 4WD enthusiasts. But as it stands, the Everest is a solid choice that offers both versatility and value. So if you're hunting for a capable, family-friendly rig that won’t break the bank, this might just be the one for you.
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